Strategic and operational support in the Alpes de Haute Provence
Semply.Digital began working for ADT04, the regional tourism board, in 2016, when it wished to completely overhaul its digital strategy. We completed a strategic analysis of existing webmarketing practices, auditing the tools, processes and skills developed and used by ADT04.
After sharing this audit with the team, we developed a new digital strategy which established new goals, target audiences and content. This gave the Alpes-de-Haute-Provence a clear overview of the actions required to develop the destination in the future.
In terms of content creation, the agency produced several 2D videos, as well as 360° videos and photos. This involved shooting, editing and delivering content so it could be published online in late 2016/early 2017.
In 2017, the agency will provide operational support to the destination, helping it develop web content (content typology, iconography, etc.), manage digital advertising and manage social networks (defining content plans, reporting, etc.).